Italy · eBay.it
Calculate your true eBay profit in Italy
Private sellers in the EEA sell for free since 1 September 2026; business sellers pay 6.5%–12.5% by category plus €0.35 per order.
Fees verified against eBay's official pages on · monitored dailySeller type
Private sellers living in the EEA sell for free since 1 September 2026 — no final value fee, no regulatory fee.
Subscription cost is not included in the per-item result.
How eBay fees work in Italy
Private sellers in the EEA sell for free since 1 September 2026; business sellers pay 6.5%–12.5% by category plus €0.35 per order.
- Private seller: no final value fee, no per-order fee and no regulatory fee. An international fee of up to 4.03% applies when the buyer is abroad.
- Business seller: 6.5%–12.5% final value fee depending on category, plus €0.35 per order and a 0.35% regulatory fee.
The calculator adds every fee that applies — final value fee, per-order fee, regulatory fee, international fee, promoted listings and performance surcharges — and shows your net profit, ROI and margin.
Italy fees at a glance
- Private seller: free to sell (no final value fee)
- Business seller: 6.5%–12.5% + up to €0.35 per order
- Most categories (business seller): 11%
- Electronic devices (business seller): 6.5%
- Tech accessories (business seller): 8.5%
- Other electronic accessories (business seller): 9.5%
- Home, DIY, crafts & baby (business seller): 11%
- Garden (business seller): 12%
Recent & upcoming changes
- 1 September 2026: Private sellers living in the EEA no longer pay a final value fee or regulatory fee on eBay.it.
- 2 December 2026: Currency conversion charge rises from 3% to 3.25%.
Fees verified against eBay's official pages on 19 October 2026 and checked daily for changes · fee change tracker
Complete Italy eBay fee tables
Every fee below was checked against eBay's official help pages on 19 October 2026. Source links are under each table.
Private seller
Private sellers living in the EEA sell for free since 1 September 2026 — no final value fee, no regulatory fee.
Fees at a glance
| Final value fee | None |
| Per-order fee | None |
| Regulatory operating fee | None |
| Listing (insertion) fees | 150 free per month, then €0.35 per listing |
| VAT | Fees shown include VAT |
International fee
Charged on the total sale when the delivery address is outside the eurozone and Sweden.
| Buyer's delivery region | International fee |
|---|---|
| Eurozone & Sweden | Free |
| Rest of Europe, USA & Canada | 1.95% |
| United Kingdom | 1.46% |
| Rest of world | 4.03% |
Store / plan subscriptions
| Plan | Monthly fee | Free fixed-price listings | Effect on final value fee |
|---|---|---|---|
| No store | — | Unlimited | — |
| Negozio Base | €19.95 | 250 | None (listing benefits only) |
Optional listing upgrades
| Subtitle | €0.50 |
| Second category | €0.35 |
| Reserve price | 3% of reserve (min €3, max €150) |
- Private sellers living outside the EEA still pay a final value fee, a €0.35 per-order fee and a regulatory fee.
- Fees for private sellers include VAT.
Business seller
Venditori professionali pay 6.5–12.5% depending on category plus €0.35 per order.
Fees at a glance
| Final value fee | 6.5%–12.5% depending on category (see below) |
| Per-order fee | €0.35 |
| Regulatory operating fee | 0.35% of the total sale |
| Listing (insertion) fees | €0.35 fixed price / €0.50 auction without a Negozio |
| VAT | Fees shown exclude VAT |
Final value fee by category
Calculated on the total sale (item + postage + tax) per item.
| Category | Final value fee |
|---|---|
| Most categoriesClothing, beauty, sport, tickets, music, film, books, video games, business & other categories | 11% |
| Electronic devicesSmartphones, TVs, cameras, consoles, laptops, tablets, appliances, power tools | 6.5% |
| Tech accessories | 8.5% |
| Other electronic accessoriesPhone, laptop, TV, camera & tablet accessories | 9.5% |
| Home, DIY, crafts & baby | 11% |
| Garden | 12% |
| Garden furniture, pools & sheds | 12% up to €250, 10% on the rest |
| Motorcycle parts & car electronics | 12% |
| Car parts & accessories | 12.5% |
| Tyres & rims | 6.5% up to €500, 2% on the rest |
| Trading cards & action figures | 6.5% up to €990, 2% on the rest |
| Collectibles, toys, coins & art | 11% up to €990, 2% on the rest |
| Comics & manga | 6.5% |
| Watches | 11% up to €100, 5% to €990, 2% on the rest |
| Jewellery | 11% up to €990, 4% on the rest |
| Shoes | 11% up to €100, 5% on the rest |
| Handbags | 11% up to €990, 2% on the rest |
| Electric beauty & health | 6.5% |
International fee
Charged on the total sale when the delivery address is outside the eurozone and Sweden.
| Buyer's delivery region | International fee |
|---|---|
| Eurozone & Sweden | Free |
| Rest of Europe, USA & Canada | 1.6% |
| United Kingdom | 1.2% |
| Rest of world | 3.3% |
Store / plan subscriptions
| Plan | Monthly fee | Free fixed-price listings | Effect on final value fee |
|---|---|---|---|
| No store | — | — | €0.35 per fixed-price listing, €0.50 per auction |
| Negozio Base | €24.95 | 400 | None (listing benefits only) |
| Negozio Premium | €49.95 | 10,000 | None (listing benefits only) |
| Negozio Premium Plus | €179.95 | Unlimited | None (listing benefits only) |
Seller performance surcharges
Added to the final value fee as extra percentage points of the total sale. Only one applies at a time.
| Status | Surcharge |
|---|---|
| Top Rated / Above Standard | None |
| Top Rated listing (Affidabilità Top) | 10% off the variable final value fee — Free domestic shipping, 30+ day returns, 0–1 day handling, tracking from €25 |
| Below Standard | +6 points (+7 after 4+ months) |
| Very high 'item not as described' rate | +4 points in the affected categories (+5 after 4+ months) |
Optional listing upgrades
| Subtitle | €1.30 |
- Fees exclude VAT.
- Negozi reduce listing fees but do not change final value fees.
Source: https://www.ebay.it/help/selling/fees-credits-invoices/shop-selling-fees?id=4809
Other charges
| Currency conversion | 3%, rising to 3.25% from 2 December 2026 when eBay converts your funds for a sale on another eBay site |
| Promoted listings | Optional ad rate you choose (typically 2%–20% of the sale), charged when a promoted listing sells |
| Payment processing | None — eBay includes payment processing in the final value fee |
VAT & import rules
For consignments of €150 or less shipped into the EU from outside, eBay collects import VAT at checkout under the IOSS (Import One-Stop Shop) scheme, so buyers don't pay VAT again on delivery. Sales between EU countries follow normal EU VAT rules. eBay's own fees are a separate cost — private-seller fees are shown including VAT, business-seller fees excluding VAT.
Italy guides
Read the in-depth Italy fee guides
Detailed walkthroughs of 2026 rates, seller categories, VAT and edge cases specific to eBay Italy.
Frequently asked questions
16 questions about Italy eBay fees, stores, international selling and data accuracy.
Getting started
How do I use this eBay fee calculator?
Choose whether you sell as a private or business seller, then pick the item category and enter the sale price, shipping charged, item cost and your shipping cost. Advanced options cover store plans, seller performance, promoted listings and international sales. Net profit, ROI, margin and a full fee breakdown update as you type.
Which countries does this calculator cover?
23 countries. 14 have their own eBay site and fee schedule (USA, Canada, UK, Germany, France, Italy, Spain, Netherlands, Ireland, Poland, Austria, Belgium, Switzerland, Australia). Sellers in Sweden, Denmark, Norway, Mexico, Brazil, Japan, Singapore, Hong Kong and India list on other eBay sites — their pages combine that site's fees with the international fee for their country.
When were these fees last checked?
Every Italy rate on this page was checked against eBay's official help pages on 19 October 2026. The fee tables link to each source page so you can verify them yourself.
Fee calculations
What is the eBay final value fee in Italy?
Private sellers pay no final value fee. Business sellers pay 6.5%–12.5% depending on category (most categories: 11%), plus €0.35 per order.
Do private sellers pay eBay fees in Italy?
Yes — Private sellers living in the EEA sell for free since 1 September 2026 — no final value fee, no regulatory fee.
How does the per-order fee work?
The per-order fee is charged once per order, however many items the buyer checks out together. On eBay.it: business sellers €0.35.
What is the regulatory operating fee?
A small percentage of the total sale that eBay charges in the UK and Europe: private sellers none, business sellers 0.35%.
How are ROI and margin calculated?
Net profit = total sale (item price + shipping charged) − eBay fees − item cost − your shipping cost. ROI = net profit ÷ (item cost + your shipping cost). Margin = net profit ÷ total sale. Example: a €110 sale with €35 of costs and €15 of fees gives €60 net profit, a 171% ROI and a 54.5% margin.
Stores & seller performance
Do store subscriptions lower my fees?
On eBay.it, shops give you more free listings and cheaper extra listings, but they don't change the final value fee. They pay off when you list a lot of items.
What happens if my seller performance drops?
eBay adds percentage points to the final value fee: Below Standard +6 points (+7 after four months in a row), and a very high 'item not as described' rate +4 points in the affected categories. Only one surcharge applies at a time. Top Rated and Above Standard sellers pay nothing extra.
International selling
How do international fees work for Italy?
Private sellers: Eurozone & Sweden free, Rest of Europe, USA & Canada 1.95%, United Kingdom 1.46%, Rest of world 4.03%. Business sellers: Eurozone & Sweden free, Rest of Europe, USA & Canada 1.6%, United Kingdom 1.2%, Rest of world 3.3%.
Do I pay currency conversion fees?
Only when eBay converts your money because you list or sell on an eBay site in another currency. For Italy-registered sellers the charge is 3%, rising to 3.25% from 2 December 2026.
Advanced
Are promoted listings worth it?
Promoted listings (general) charge an ad rate you choose — usually 2% to 20% — only when a buyer clicks the ad and buys. They suit high-margin items and crowded categories. Use the slider to see how each percentage point hits your profit.
Is there a separate payment processing fee?
No. eBay includes payment processing in the final value fee, so there's no extra 2.9% + fixed fee like older PayPal-era guides mention.
Data accuracy & updates
How accurate is this calculator?
Rates come straight from eBay's help pages and were last verified on 19 October 2026. The calculator doesn't include sales tax or VAT charged to buyers, store subscription costs, or one-off listing upgrades. For high-value items, double-check the linked eBay page before you list.
What if I find an error?
Report it on our contact page with the country, category, the fee you expected and a link to the eBay page. We fix confirmed errors quickly.
eBay fee calculators for other markets
Selling internationally? Check the 2026 fee breakdown for any of the other eBay markets we cover — each page has the same profit, ROI and margin tools tailored to local rates.
Americas
Europe
- eBay fee calculator United Kingdom
- eBay fee calculator Germany
- eBay fee calculator France
- eBay fee calculator Spain
- eBay fee calculator Netherlands
- eBay fee calculator Ireland
- eBay fee calculator Poland
- eBay fee calculator Austria
- eBay fee calculator Belgium
- eBay fee calculator Switzerland
- eBay fee calculator Sweden
- eBay fee calculator Denmark
- eBay fee calculator Norway